Developing an ambitious upmarket strategy
What we did
Brand positioning
Brand identity
Retail experience
Style guides
Brand innovation
20
+
year partnership
300
+
creative projects per year
By accompanying customers on every step of their journey, we understood what it would take to overhaul all customer touchpoints and amplify the Air France strategy to position themselves as the leaders in pleasurable and elegant travel experiences.
Through designing the brand identity, digital style guides and platforms, architecture and cabin harmony, we provided an all-encompassing visual program which reflects the airline’s core values, arming them to deliver on their new strategy with impact.
What we did
Brand positioning
Brand identity
Retail experience
Style guides
Brand innovation
20
+
year partnership
300
+
creative projects per year
By accompanying customers on every step of their journey, we understood what it would take to overhaul all customer touchpoints and amplify the Air France strategy to position themselves as the leaders in pleasurable and elegant travel experiences.
Through designing the brand identity, digital style guides and platforms, architecture and cabin harmony, we provided an all-encompassing visual program which reflects the airline’s core values, arming them to deliver on their new strategy with impact.
