BRAND EXPERIENCES
A Travel Experience Dedicated to Elegance
Developing an ambitious upmarket strategy
20
+
year partnership
300
+
creative projects per year
By accompanying customers on every step of their journey, we understood what it would take to overhaul all customer touchpoints and amplify the Air France strategy to position themselves as the leaders in pleasurable and elegant travel experiences.
Through designing the brand identity, digital style guides and platforms, architecture and cabin harmony, we provided an all-encompassing visual program which reflects the airline’s core values, arming them to deliver on their new strategy with impact.
