Brand Experiences
A Travel Experience Dedicated to Elegance
Air France

Developing an ambitious upmarket strategy

What we did

Brand positioning
Brand identity
Retail experience
Style guides
Brand innovation

20

+

year partnership

300

+

creative projects per year

By accompanying customers on every step of their journey, we understood what it would take to overhaul all customer touchpoints and amplify the Air France strategy to position themselves as the leaders in pleasurable and elegant travel experiences.

Through designing the brand identity, digital style guides and platforms, architecture and cabin harmony, we provided an all-encompassing visual program which reflects the airline’s core values, arming them to deliver on their new strategy with impact.

What we did

Brand positioning
Brand identity
Retail experience
Style guides
Brand innovation

20

+

year partnership

300

+

creative projects per year
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By accompanying customers on every step of their journey, we understood what it would take to overhaul all customer touchpoints and amplify the Air France strategy to position themselves as the leaders in pleasurable and elegant travel experiences.

Through designing the brand identity, digital style guides and platforms, architecture and cabin harmony, we provided an all-encompassing visual program which reflects the airline’s core values, arming them to deliver on their new strategy with impact.

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