SUSTAINABILITY
Amplifying Zero
Amplifying Zero

A Zero-Waste Disruptive Design

When Seventh Generation developed its Zero Plastic product line, mineral-based, biodegradable, plastic-free cleaning solutions, they partnered with SGK to deliver on their mission: become a zero-waste brand by 2025.

To express the product’s “fundamental clean” promise, we developed a disruptive zero-waste design strategy and pack design for steel cannisters—the most recycled and recyclable material in the world—that amplifies the “green” focus of the brand.

We also seamlessly integrated premedia services, photography, sales collateral, and a microsite for the new product line and simplified the end-to-end process, reducing handoffs and stage gates, and delivering efficiency and speed to market for this new product launch.

Amplifying Zero
Amplifying Zero
Amplifying Zero
Amplifying Zero

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