Brand Experiences
Creating a Galaxy on Earth
General Mills

Creating an Instagram-worthy experience

What we did

Immersive experience
Iconic partnership

Celebrating a 40-year partnership between General Mills and Star Wars, we brought faraway galaxies to earth’s door with an epic pop-up installation at the premiere of The Rise of Skywalker at the El Capitan Theater in Hollywood. Fans, celebrities, and influencers sampled cereal, learned about the historic partnership of the two brands, and immersed themselves in an experience that combined futuristic digital points, “space-grade” cereal sample packs, and memorabilia aboard an “earth-based space station,” making every moment Instagram-worthy.

What we did

Immersive experience
Iconic partnership

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Celebrating a 40-year partnership between General Mills and Star Wars, we brought faraway galaxies to earth’s door with an epic pop-up installation at the premiere of The Rise of Skywalker at the El Capitan Theater in Hollywood. Fans, celebrities, and influencers sampled cereal, learned about the historic partnership of the two brands, and immersed themselves in an experience that combined futuristic digital points, “space-grade” cereal sample packs, and memorabilia aboard an “earth-based space station,” making every moment Instagram-worthy.

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