SUSTAINABILITY
Eco-Influence
Creating a Circular Experience
Committed to achieving 100% recyclable packaging by 2025, Nature Valley launched new Crunchy Granola Bar wrappers that are store drop-off recyclable.
To amplify the eco-consciousness of the Nature Valley brand, we created an influencer kit—made entirely of recycled, recyclable, or compostable materials—that increased awareness of the new wrapper while reinforcing the promise of zero waste.
Targeted to 10 social media influencers, the messaging reaffirmed the recyclability of both the kit and the new wrapper and included upcycled items to demonstrate the recycled wrappers’ second life.
