Packaging Solutions
Making Affordability Attractive Online
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Adding Singaporean personality to everyday products

What we did

5

categories

20

SKUs and growing

As a strictly online brand, packaging presentation and branding is paramount. RedMart and SGK collaborated to create a brand with a ‘chirpy’ personality, but with a familiar simplicity. Drawing on inspiration from Singapore’s heartland, with a nod to the utilitarian aesthetics of high-rise public housing estates and the unpretentious language of the neighborhood wet market, we landed with the brand name ‘Swee!’ – a Hokkien expression that roughly translates to ‘works perfectly.’

Since its debut on RedMart, the line has continued to grow with a diverse range of products.

What we did

5

categories

20

SKUs and growing
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As a strictly online brand, packaging presentation and branding is paramount. RedMart and SGK collaborated to create a brand with a ‘chirpy’ personality, but with a familiar simplicity. Drawing on inspiration from Singapore’s heartland, with a nod to the utilitarian aesthetics of high-rise public housing estates and the unpretentious language of the neighborhood wet market, we landed with the brand name ‘Swee!’ – a Hokkien expression that roughly translates to ‘works perfectly.’

Since its debut on RedMart, the line has continued to grow with a diverse range of products.

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