Amplifying a Sustainable Mission
61
%
Reduction in publicity costs
66
%
Reduction in paper
+
29
M
People reached
Sustainable development is a key mission for Vesta Baking Solutions, with commitments ranging from a LEED-certified factory in Shanghai to the exclusive use of sustainably sourced ingredients. We helped organize and launch events that highlighted Vesta’s sustainable mission for the Chinese market and communicated with customers through curated PR events and introduction videos.
To do this, we developed and launched a campaign focused on B2B2C and B2C customers; designed and installed a demonstration booth that amplified the brand mission; and incorporated digital elements into the booth to reduce material consumption. The campaign reached more than +29M people with a message of respect for nature and green production.
