BRAND EXPERIENCES
Iconic Branding for Global Unity Campaign
More than an identity, a universal code
to celebrate the Rugby World Cup 2023
For the 7th time in its history, Societe Generale is partnering with the Rugby World Cup.
Our aim was to bring this partnership to the next level and to convey Societe Generale's positioning as a catalyst for change. A great opportunity to show how a brand can embrace the collective for a positive impact.
SGK has tweaked the brand icon to create an identity, similar to the brushstrokes made by supporters, that works as a rallying sign and a reflex gesture for the entire communication campaign.
Sports fans and athletes are brought together across the world under the same viral banner.
